As Malcolm Gladwell wrote in his international bestseller The Tipping Point, little things can make a big difference. When it comes to engaging with your audience online, a handful of “influencers” can spread your message out to 85% of your entire audience. According to Gladwell, “The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.”

In this webinar, The Communications Network partners with co-founder Cheryl Contee to teach you how to harness the reach of your influencers.

Watch the Webinar

Get the PDF of the deck

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