In The Spotlight At Venture Atlanta 2014

We are delighted to announce that has been selected as a presenter at Venture Atlanta 2014; Georgia’s premier event for tech companies and investors.


Venture Atlanta has already helped local companies raise more than $1.3 billion – a number that continues to grow. Now entering its thirteenth year, the conference provides an invaluable experience for startups to connect with investors, the media, and other technology executives from across the State.

“This year was one of the most competitive processes the Venture Atlanta selection committee has ever gone through,” said Philip Lewis, director at Fulcrum Equity Partners. “The 34 companies that made the final roster for 2014 represent some of the highest quality businesses the conference has ever showcased.”

The selection process was tough, which is why we are pleased that the selection panel fully appreciated the significant impact our customer behavior intelligence provides to modern marketing teams.

Currently, even though email has a 4300% ROI, 9 out of 10 opt-in sales emails aren’t opened, never mind convert. This represents a huge opportunity loss, which will only get worse. More customers will churn or simply ignore generic batch and blast emails; all of which harms their long-term relationship with brands. Our platform, which can operate stand-alone, or plugs easily into popular CRMs, gives brands the social data they need to personalize marketing campaigns.

This way existing customers become brands most powerful acquisition channel. Once you understand the context behind the data, you can relate to customers on a more personal, more meaningful level. This value added intelligence allows brands to deliver real-time, automated and personalized campaigns which increase influencer engagement and conversion rates. The massive opportunity loss resulting from generic email blasts can finally be reversed.

We look forward to being able to showcase our solution at the two-day conference.

“I’m looking forward to experiencing the next iteration of this great event,” said Bill Nussey, CEO of Silverpop, an IBM Company, and Venture Atlanta board member. “Thirteen years and more than $1 billion in funding, Venture Atlanta continues to connect Georgia’s entrepreneurs with the capital needed to grow their businesses.”

For additional information about Venture Atlanta or to view the conference schedule, please visit