Online Nonprofit Marketing for Small to Mid-Sized Orgs: Go Smaller to Grow Big

This week, we direct your attention to a post by Christine from our partner, Salsa Labs.

When you are small and faced with something large, it can be paralyzing. Unless you remember it’s easy – just take it one bite at a time:

The best way to eat a large piece of cake one bite at time
For small-to-medium size business, a strategy was developed a long time ago called Niche Marketing. It suggested to ignore your instincts to market to as large a group as you can then take whatever business you can, but rather market only to people who most closely resembled your best customers (the ones most likely to buy and/or be returning customers) and no more. This theory truly can apply to small nonprofits.

Read the full article.