It can be hard to tell which of your supporters are actively engaging on social media about topics that matter to you. Our Partner, NGP-VAN, is making this easier for their customers by providing free initial social matches for publicly available Facebook, Twitter, and Klout profiles.
Now, when NGP clients look up a record, they will see their contact’s Facebook and Twitter profiles, as well as how many friends and followers they have. This information is searchable, and can be combined with all the other information in their database. A recent NGP blog post gives a few examples of how you can use this new social data to your advantage.
Attentive.ly Gives New Pulse on NGP Contacts
In a separate feed that appears on the client’s dashboard, their product “Pulse” curates the most recent tweets from the top influential contacts across their entire client-base related to progressive activism. Here, their customers get a snapshot of what’s driving discussion amongst influencers.
On the “My Contacts” tab, customers can see their own supporters talking about top progressive terms. And that’s not all — every contact’s Klout score displays next to their Twitter profile photo, giving customers a good benchmark to measure the impact of their tweets. Without having to keep an eye on every single supporter from an organization’s Twitter account, the customer can see a snapshot of the top tweets about their organization or candidate.
What you can do with the NGP “snapshot”
- See the top influencers and how they talk about progressive issues online.
- Get the pulse of your supporters. Wouldn’t you love to know how they are talking about your organization and top progressive terms?
- Compare social mentions with every supporter’s publicly available Facebook, LinkedIn, Twitter, and Klout profile.
Make Your Social Data More Actionable with Attentive.ly
This initial integration is the gateway to deeper targeting through social data. By using Attentive.ly in combination with NGP or EveryAction, you can easily find out what topics are trending, see who cares most about campaigns, and discover what’s on your donors’ minds this week. You’re in control to set as many trending terms as needed instead of having pre-set terms in place for you.
Engage YOUR Influencers Talking About YOUR Campaigns
Attentive.ly’s research has found that top 5% of your database, on average, has a reach that is 68x larger than all of your email lists. Influencers are the people who can help share your content and massively extend your network reach. Attentive.ly helps you understand which of your existing supporters are influencers, what type of influencers they are, and exactly how they are talking about your campaigns.
Scale Social Engagement with Automated Multi-Channel Messages
Scaling high-touch engagement on social media used to be hard — but not anymore. With Attentive.ly, you can set intelligent rules to automatically trigger multichannel responses to your constituents’ social behaviors. If a lapsed supporter mentions “polar ice caps” on Facebook, send them your latest climate change ask.
If a donor mentions your organization, automatically follow and thank them. You can also choose to send a daily round-up of all your high-dollar donors’ posts to your fundraising team so they can take the time to reach out with a personal note. The possibilities are endless. This is next-gen organizing.
The best way to learn more is to sign up for a 30 min demo to see how NGP/EveryAction and Attentive.ly work together.
Attentive.ly drives engagement with your digital campaigns by turning your existing audience into advocates.