We’ve already talked about how critical inbound marketing was for Buffer, when it came to them creating a multi-million dollar business. It worked for them. But what evidence is there that this approach can work for you too?
HubSpot, a leader in the inbound marketing channel space, does an annual survey of 2,000 of their customers, working with an MBA candidate at MIT. According to this, inbound marketing works for them too, and the important thing is, the returns keep improving.
The key takeaway for marketing professionals is that, “inbound is a long-term investment, it also can help your business grow pretty quickly — regardless of what type of business you are. The principles extend across business types and geographic location; I guess people everywhere agree they don’t like being interrupted.”
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The basis of this statement is built on the following results demonstrated in the data:
1. Inbound is the basis of a sustainable business model
Deploying an inbound marketing matrix means bringing in content, calls-to-action, landing pages, and automation. It is an investment. But it does pay off. The HubSpot report found that:
- Within 6 months, customers were reaching 2x more visitors in a month.
- Within 1 year, customers reached 3.5x more visitors in a month.
- Within 2 years, they were attracting nearly 7x more visitors per month.
With more coming inbound less effort and expenditure needs investing in ‘pull’ marketing and sales efforts. This approach is usually more cost effective than having a sales team, and far less intrusive on the lives of your customers.
2. The ROI is cumulative and generates revenue quickly
According to the report, “69% of customers saw an increase in sales revenue,” after only seven months.
Those who adopted an inbound approach sold more and they sold faster. Inbound is an investment, but time and again it is proving to be a one which pays off.
As we have discussed previously, customers need to be broken down into segments and profiles, and most importantly, listened to – so as to build up the most comprehensive profile possible. That way making inbound marketing more effective, especially considering the various touch points customers go through before making a buying decision. At the end of the day, if you want more customers, now is the time to activate an inbound marketing strategy.
Attentive.ly is an easy to use tool for companies and organizations to send highly-targeted , triggered communications (email + social media) based on the digital body language of customers, supporters and prospects across the social web. Attentive.ly has been used to identify and track 5 million+ influencers on the social web by over 100 companies and organizations.