New Automations: More Engagement, Less Effort

We’re excited to announce Automations, tools that revolutionize your ability to scale up highly personalized, multichannel communications with your contacts for dramatically improved response rates.


How It Works

One of your contacts mentions a Watched Term that you’ve set up. For example, “ or @attentive_ly”. Your Automation is triggered, doing any or all of the following in response. Automatically, without you lifting a finger:

  • Send a personalized email to her

  • Follow her on Twitter

  • Add her to a dynamic list in your CRM

  • Add her to an group

  • Get a daily digest of posts and respond to her personally

Automations can be applied to any watched term that you create. Here is a breakdown of this new set of features:

Trigger Personalized Emails

Segmenting your email list based on interests and demographics has been shown to generate a 244% increase in email opens and a 330% increase in revenue per mailing. Yet most engagement managers feel too busy to continually do advanced list segmentation. Now you can let your list self-segment, pick messages to automate, set it and forget it.

Auto-update Groups

Filtering and targeting just got a lot easier. Now you can set to automatically add contacts who mention a watched term to a group of your choosing. You can also send that list straight to your CRM.

Automate Social Engagement

Engaging your contacts on social media can take a lot of clicking. We want to make it easier on you. Now you can: Automatically follow contacts that have used a watched term; Set up automated replies to them via email or Twitter DMs

Get Daily Digests

What if you want to respond individually to posts? Or if you’re doing research? No problem. You can get to send you a daily digest of any watched term.

Watch a video walkthrough of these features here.

Not sure where to start? Contact us and we’ll help you get set up, or join us for a webinar on November 13 at 1:30 ET (RSVP).