MomsRising – a transformative online and on-the-ground multicultural organization working to end discrimination against women and mothers – used Attentive.ly to launch a super-successful online campaign!
MomsRising wanted to back up the parents and children across the country who put on their superhero capes to gather in-person at the offices of U.S. senators in hopes to protecting America’s children and families from toxic chemicals.
MomsRising did its part by creating a landing page to encourage its members to send a message to their senators. To get the most out of their campaign, they used Attentive.ly to target the most enthusiastic and likely supporters from amongst their list.
“We used Attentive.ly as our hightech secret weapon for old-school organizing,” said Sarah Francis, campaign director at MomsRising. “We searched our supporters’ Tweets and Facebook posts to find out who really cared about environmental health.
We then asked those members to commit to 3 Tweets per day or 1 Facebook post per day during the campaign.