Fission Strategy and Attentive.ly wrote this 20 page "how to" guide to illustrate key principles of listening, including on the ground examples, so you get the most from social media ,
your people and have your campaigns sing... or whoof.
What is social listening, why you should care and the top benefits.
How to listen for people who talk about your campaigns and what you should do to engage them.
How to show social love with listening so you can cultivate your evangelists into vocal advocates.
How to leverage social listening for big moments so you can ride the wave everytime
Tips on working with different types of social media influencers when they talk about your issues.
See how organizations used listening to mobilize their people to spread the word around their campaigns.
The power of social listening is about smart segmentation, so when people talk about your work online, you’re able to reply today, with the right call to action, on the right channel.
There is no greater power for organizations than their supporters. What they say, what they share, and what drives them to action helps to shape and define the influence of your campaigns today and into the future. Our guide will show you how.
In the age of engagement, social listening serves to increase the commitment from your people by demonstrating that their voice matters. What better way to show your appreciation that to respond with a little social love (which is as fun to do, as it is to say)!