Pinterest, the image based social network which is very popular with women (80% of users are female), has raised over $564 million funding (worth $3.8 billion) has 70 million users and for marketers is becoming invaluable for lead generation.
Brands like Martha Stewart and Hearst Corp’s digital media outlets have found much higher conversion rates, thanks to the hidden value of Pinterest’s longer content lifecycle, than any other social network, combined.
Compared to Facebook, big brands have noticed higher click through and conversion rates, which makes it especially popular with e-commerce companies.
The key, to marketing on Pinterest, is passion. The experts on Pinterest are bloggers, which is why it is worth looking at the strategies of those who have already been successful.
Brittany Cozzens: Be Creative
Brittany Cozzens has over 3 million followers on Pinterest, and she’s only an advertising major. Brittany is studying at Temple University in Philadelphia. Her advice, from an interview with Hello Society is to put serious thought into the visuals:
“My advice to brands looking to advertise on Pinterest — be creative! Since Pinterest is such a visual platform showcase the products being used in real scenarios and not just displayed by itself. When photographing products for your website take into consideration aesthetic appeal that pinners would appreciate.”
Kirsten Kuehn: Audience First
Kirsten Kuehn launched her very successful wedding e-commerce site, Kirsten Kuehn Designs, after producing her first range of wedding dresses in 2009, after graduating from fashion school. She now has over 689,000 followers on Pinterest and is one of the more influential wedding tastemakers on the social network.
Kirsten thinks carefully about the images she pins, how they look, their descriptions, and how they reflect on her brand and designs. She lives and breathes the products, which is how she is able to curate what works well with her audience. The result has been an increasingly large large volume of traffic to her website, resulting in a high conversion.
Melissa Taylor: Be Consistent
Melissa Taylor is the author of Pinterest Savvy: How I Got 1 Million+ Followers, and now runs an online course, Pinterest Saavy, for those who want to grow their followers with similar success. She went from joining Pinterest because her blogger friends were on, to having over 1 million followers, after only 9 months. She currently has nearly 1.5 million followers, 86 boards and 11,308 Pins. “Focus on being awesome, not getting followers,” Melissa advises. When I asked her to expand upon her secret?
“Consistency, I pin frequently, and quality, I won’t pin images that aren’t beautiful or don’t seem like engaging content for my readers. Also, focus. I only pin what I think my followers will like — not every interest of my own.”
Between these three power pinners they have over 5 million followers. An achievement you would normally expect of celebrities on Instagram.
Be passionate and consistent
Pin interesting images (portrait instead of landscape is better, with hashtags and words on the images)
Think audience first
Not sure if your customers are on Pinterest? Attentive.ly starts with a social match on the customers and leads in your CRM to show you which social networks they are using, who are the influencers, and that they are posting. Find out more here: https://attentive.ly/