Facebook is here to stay so when working with Facebook images, it’s important to review the type of content used and how it’s integrated on the site. Let’s take a look at some of the important questions to consider when using Facebook images and don’t miss the infographic below.
How large should be the Images?
When using images as part of your Facebook campaigns, the size of the image is a critical consideration. Only by adhering to the sizing specifications required by Facebook can you ensure that your online promotions remain viable and readable to all visitors. Make sure you follow the parameters closely and be sure to check on existing images to ensure they meet the sizing standards.
What Value Does the Image Offer?
The image should be crafted for a specific intention and to drive a specific reaction from your brand audience. If you don’t have a clear intention with your image, you may find that you’re simply cluttering up your page and stalling promotional campaigns. Work with your marketing staff to make sure image use aligns with campaign objectives to maximize the return on investment for your campaigns.
Can we Improve the Image?
Carefully consider how you might be able to improve how an image looks on your Facebook page. Consider how the image appears on both the desktop and mobile sites and how audiences on each platform respond. If you notice a significant difference in responses, you may need to optimize the image further in terms of sizing and placement.
Effective image use is the cornerstone of high value Facebook marketing. To learn more on how to optimize your campaign images on the Facebook platform, take a look at the infographic below from TechWyse that shows all the recommended image sizes for Facebook.