After investing so heavily in converting someone into a donor in the first place, it’s important to retain their support–yet retention of online donors can be surprisingly low, especially for first-time donors. In the webinar recording and deck below, you’ll learn from Attentive.ly and Mal Warwick | Donordigital how to:
- Create a triggered email series to receive a second gift (hopefully a monthly gift!)
- Reactivate lapsed single gift donors and lapsed sustainers
- Launch an online renewal campaign
- Segment appeals based on social mentions
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3. Send appeals based on how donors talk about your campaigns on social. Roz suggests that in addition to sending a triggered email series, consider sending automated emails based on social mentions.
After this webinar, you’ll feel empowered to shift your existing fundraising strategy with actionable ideas, knowledge of what’s working for others, and a better understanding of the best tools to get the job done.