If your conversion rate is 2%, it’s not because your audience doesn’t care about your work. It’s because you aren’t getting their attention. Get to know the social side of your audience so you can personalize your communications and drive engagement for higher conversions.

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Hear from Ori Sosnik, Senior Data Strategist of Purpose and Jeanette Russell, Marketing Director of Attentive.ly, about how social insights can reveal strategic hidden segments so you can design targeted campaigns based on values, social behavior and CRM history.

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