Guest blog by Bridgett Colling, Director of Content Strategy of See3 Communications
See3 Communications do YouTube Creators, nonprofits, and impact-driven individuals have in common? They can all use video to make the world a better place.
At See3, the digital agency for do-gooders, we firmly believe that video is one of the best tools you can use to engage constituents, raise awareness, and build support around your cause. Along with our friends at YouTube, NTEN and TechSoup are hosting the 10th Annual DoGooder Video Awards, a contest that celebrates the best in video for good.
Last year, we introduced a new category – the DoGooder YouTube Creator for Good Award – which recognized YouTube Creators who used their engaged audiences to make a difference for causes they care about.
By working with these YouTube Creators and their millions of fans, we were able to bring over 85,000 people to our contest site. After voting for their favorite creators, visitors to the site were exposed to the incredible videos of nonprofits who entered our other categories, including the Funny for Good and Best Nonprofit Video.
This year, we’re recognizing another cohort of talented YouTube Creators who are using their storytelling skills and loyal fans to change the world:
- Lizzie Velazquez (lizzitachickita)
- Jubilee Project (jubileeProject)
- Craig Benzine (wheezywaiter)
- Zoe Sugg (zoella)
- Sawyer Hartman (sawyerhartman)
- Kat Blaque (TransDIYer)
- Marina Watanabe (marinashutup)
- Jay Smooth (illdoc1)
These channels have over 12 million subscribers combined. We’re asking these creators to share the contest with their communities, encouraging fans to vote and check out the nonprofits who enter.
The upside for organizations to participate is huge. Not only will you gain greater awareness for your cause – you have a chance to win great prizes, too. The organizations who submit the winning videos will be recognized at the 2016 Nonprofit Technology Conference, and will receive free registration to the NTC 2017.
We’d love for nonprofits and social causes to submit their videos by our submission deadline on February 12, 2016.
Public voting will kick off on February 22, 2016, and you and your constituents will be able to cast their votes for their favorite videos.