In 2014, with the help of Attentive.ly, the Susan G. Komen 3-Day® identified 27 social media influencers and asked them to spread the word about registering to walk in their own words and through their own social media channels. By providing them with a registration incentive code, over five months, those influencers recruited 105 additional participants, who raised more than $200,000.
By sending automated emails when our supporters mentioned “grand canyon” or “national parks”, American Rivers gained 2,500 new petition signers with an impressive 24% petition signature conversion rate!
Jeff Weidner, Director of Online Strategy.
We had a successful Google Hangout today with 106 RSVPs and 86 people who tuned in—and the majority of the publicity was done on Twitter via automations! I am very pleased about having Attentively and being able to respond to our followers interests in a timely way.
Sarah Hughes, Social Media Specialist.
We used Attentive.ly as our high-tech secret weapon for old-school organizing. We searched our supporters’ Tweets and Facebook posts to find out who really cared about environmental health. We then asked those members to commit to 3 Tweets per day or 1 Facebook post per day during the campaign. We had 100% conversion.
Sarah Francis, Campaign Director.
Social listening allowed the Congressman Takano to respond personally on Twitter and Facebook when constituents talked about the announcement of his transportation plan.
We increased our social connects by 10,000 members and had almost 1,000 tweets for their Valentine’s Day AID campaign. Attentive.ly provided ONE with a great service of discovering and connecting with our most engaged members on Facebook and Twitter.
Garth Moore, U.S. Digital Director.
This tool has allowed us to not only identify what’s important to our audiences, but understand when and how they like to engage as well as deeper knowledge about less obvious trends. Attentive.ly has also allowed us to act on trending data – from those heavy Influencers ‘speaking’ loudly, to those small groups of heavy engagers.
Ken Deutsch, Executive Vice President
A great addition to the tools we use to listen to what our customers are saying and engage with them.
Matt Browner Hamlin, Mang. Director of Digital Strategy
The product is clearly a huge benefit for anyone using social listening and critical for the future of any engagement effort.
Erik Leaver, Director of Digital Strategy
We’ve never seen so many donors thank us for following them on Twitter – it was very exciting to see that level of donor engagement!
Melanie Mullinax, Manager of Online Communications