3 Killer Conferences to Turn Up Your Organization’s Social Media in 2016

From guest blogger, Jack Karako, Founding Principal and Strategist of IMPACTism

Do you feel like your nonprofit organization is lacking in the social media department? Do you want to learn more about how to successfully use websites like Twitter, Facebook, and Instagram to reach your donors and prospects?

You probably already spend time reading blog posts and watching webinars to learn more about media as it relates to your organization. Attending a conference is yet another way to learn more about using social media to your advantage.

Every conference is different and offers its attendees something unique. Each of the following events will feature topics including, but are not limited to, social media. Attend one of these conferences next year to ramp up your organization’s social media presence.

1. INBOUND 2016

If you want to learn about all things social media and digital media, make your way to the INBOUND conference hosted by HubSpot from November 8th to the 11th. For four days, Boston, Massachusetts will be the home to thousands of people who come to INBOUND to learn more about social and digital media as well as marketing, public relations, search engine optimization, and online donor retention, just to name a few!

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INBOUND is one of the most popular conferences for nonprofit professionals who want to learn how to tap into social media to help their organization succeed. There are nearly 200 different educational sessions for attendees to choose from including:

  • Keynote speakers
  • Spotlights
  • Bold Talks
  • Two tracks, partner and executive
  • And countless networking opportunities

Registration is currently open, and past prices have been approximately $1,500. Spots are quickly filling up for this popular conference. Reserve your spot for INBOUND today!

2. Annual Conference for Media Relations Professionals

The Council for Advancement and Support of Education (CASE) will host the Annual Conference for Media Relations Professionals from March 1st through the 3rd in Washington, D.C.

Social media directors, managers, and writers will learn how to make their messages stand out on social media platforms and leverage the media environment to their institution’s benefit.

In addition to comprehensive information and sessions on social media, the conference will also highlight:

  • Media relations strategies
  • Crisis response and issues management techniques
  • How to land placements through the national press or local media outlets

There is also an optional Media Training Workshop on the first morning of the conference that will help volunteer leaders develop their communication delivery skills and create messages for different formats.

Prices for the conference range from $870 to $1,320 depending on when you register and whether or not you’re a member of CASE, and registration is only open online. The Media Training Workshop costs extra, as well.

If you want to learn more about social media in particular and digital media in general, head to the Annual Conference for Media Relations Professionals. Not only will you learn more about using different types of media for your nonprofit’s advantage, but you’ll also get to network with other colleagues to gain more insight into the profession.

3. Content Marketing World

Like INBOUND, the Content Marketing World 2016 Conference is a large gathering of individuals from a variety of industries. They offer a nonprofit track that allows nonprofit professionals to discuss various content marketing strategies, including using social media!

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2016’s Content Marketing World will be held in Cleveland, Ohio, from September 6th through the 9th. While specifics about the conference speaker lineup have not yet been released, the last event highlighted:

  • Mobile content plans
  • Storytelling techniques
  • Online videos
  • Content marketing integration with social media platforms

The Content Marketing World Conference is expecting over 4,500 attendees in 2016 with nearly 250 speakers. While online registration is not yet open, past prices have ranged from $1,730 to $2,495 depending on what time of year participants signed up. You can’t afford to miss out on this spectacular conference.

These conferences are designed to help nonprofit professionals strengthen their social and digital media presence to better reach volunteers, donors, and supporters. Whether you choose to attend one or all of them, you and your organization will benefit from the extra information and networking experiences that these events can give you.

From guest blogger, Jack Karako, Founding Principal and Strategist of IMPACTism

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Jack has 30 years’ experience within the charitable and philanthropic industry that he brings to the forefront with IMPACTism. Jack has been a major gifts fundraiser and senior organizational executive working with or consulting to nonprofit and advocacy organizations.






Jeanette Russell
About Jeanette Russell

Passionate to engage stakeholders to solve technical and political issues through transformational initiatives. My deep understanding of technology, partnerships, marketing, advocacy, fundraising, nonprofits, startups and self-directed nature is my brand. I’ve created extensive partner networks, coalitions, spearheaded innovative campaigns and significantly increased revenue/funding for purpose driven ventures.

Posted in Nonprofit

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